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Is AT&T’s “Unity Plan” The
Cellular Solution” Small Business Needs?
Say what you will about the desire small business
owners have about fancy phone system features like “simultaneous
ring”, “voice mail in my email inbox”, etc. When push comes to shove I
think that all most small business owners would really want out of
their business phone systems is cheaper cell phone bills. I would bet
a year’s paycheck that if you offered flat rate cell phone service at
$75 a month that most business owners would dump their PBX phone
systems (VoIP or not) and simply assign each employee a flat-rate cell
phone. Why? What grates on business owners the most is the fact that
they’re really paying for two phones for each employee – their cell
phone and a land line.
Is AT&T’s Plan Closer to Free Cellular?
About as free as an all-you-can-eat pancake
breakfast. I’ve got two teen-age sons and even they can only eat so
many pancakes at one sitting. AT&T’s Unity Plan, like other
all-you-can-call telecom plans, is a cleaver “bucket bet” where AT&T
bets you can’t make more than $110 worth of free calls in a month.
It’s a safe bet for AT&T unless you happen to only need to call other
AT&T customers. Need to call a non-AT&T customer? Bring extra cash.
Close but No Cigar
AT&T’s Unity plan sounds better than it really
is. While you get unlimited free cellular calls to other AT&T
customers – if you live in one of the 22 states where you can get the
required AT&T unlimited landline plan – it doesn’t give you unlimited
free cellular calls. Anyone with a landline can already get unlimited
free calls with VoIP. As well, many cellular providers already offer
seriously heavy cellular users unlimited calls for $250 a month. The
bottom line with Unity, like the bottom line with any boutique telecom
plan, is that you can only fully take advantage of it if you are
intimately familiar with your calling patterns and your calling
patterns don’t change.
How AT&T Wins with Unity
O.K., so Unity’s not the Holy Grail of small
business cellular but AT&T will still win by getting more new business
than Unity likely deserves. Why? Bundles of unlimited “something”.
Deride buckets of minutes as an inefficient way to buy telecom but
small business loves it. Buying telecom minutes by the bucket is like
playing the lottery – most know they’re going to loose – but they
might win because they’re at least playing the game. And any bigger
bundle of telecom services necessarily means fewer business telecom
bills to pay. Unity likely won’t save small business owners much money
but it does give business owners more of something they want –
convenience and hope. And for small businesses that don’t make money
studying phone bills, convenience and hope is the next best thing to
real savings.
AT&T Unity in the News
AT&T: My Community Is Bigger than Yours 1/19/7 BusinessWeek.com
Fresh from closing the BellSouth deal, the
biggest U.S. telecom provider is beginning to show why size matters in
telecom more
AT&T Unity Does Bundles of 'Free' January 19, 2007
EarthWebNews.com
The company said the new "AT&T Unity" calling plan, slated to begin
Sunday, allows AT&T Unity customers to call or receive calls for free
from any AT&T wireless and wireline phone numbers nationwide without
incurring additional wireline usage fees or using their wireless
Anytime minutes.
more
AT&T Unity unifies wireless, wireline calling plans Jan 19, 2007
TelephonyOnline.com
The AT&T Unity plan is available to new and
existing AT&T residential and small business customers, who subscribe
to both AT&T unlimited local and long distance calling plans, on a
combined bill, and sign up for AT&T’s wireless service.
more
New AT&T Unity Plan Appealing For High-Volume Callers Only 1/26/7
TRAC.org
Mark A. Winther, a telecommunications analyst with IDC, a technology
consulting firm, says the package would probably appeal to high-volume
customers, both in the consumer market and in small businesses, not to
the shopper looking for the lowest monthly rate.
more
Links
AT&T’s Unity Web Page |