1. Permission based email marketing review
TA creates an email list for each
vendor from TA complimentary members who wish to receive email
marketing messages from TA vendor members. Vendors may send
email marketing messages to their TA maintained list via TA up
to once per week. To ensure the highest "open" and
"click-through" rates for email marketing messages sent to their
list, vendor members should double check the following:
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Concise Subject Line |
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The value proposition in the email marketing message must be
distilled down to just seven to ten words. Effective subject
lines include your product or solution "search terms" like
"colocation" or "web conferencing" as well as some numeric
measure like "25% off" or "ranked 2 out of 10". The subject line
must invoke curiosity. Do not use your company name in your
subject line as it is already included in the "From".
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Measureable Call to Action ("CTA") |
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To be able to measure
success your email marketing message must instruct the recipient
to do something measurable that is easy to do and seems
innocuous. The best CTA is "click here" to access some premium
like downloading a white paper or viewing a tantalizing survey
result. clicks can be counted and because all email marketing
messages are sent to a registered audience, TA can provide you
the name & phone numbers of anyone who clicks any link in the
email.
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Content Matches Subject Line |
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It should go without saying that the content of your email
marketing message should deliver on the curiosity that your
subject line generated to get the recipient to open the email
marketing message. If it does not the recipient may quickly
unsubscribe from your list.
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Content is Fresh, Tantalizing or Offers an Immediate Premium |
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If you send the same email marketing message over and over the
recipient will assume you have nothing else to say and
unsubscribe. "Fresh" content suggests you have something new or
updated to say like "New Product Roll-Out". "Tantalizing"
content often answers a question like, "How to Beat a Lower
Priced Bid". "Immediate Premium" content offers something of
value in exchange for a click like, "Click here to download 10
best telemarketing pitches". Have an annual calendar of content
to put out over the year or at least four to six different email
messages to rotate with the different messages highlighting your
individual service differentiators or case studies.
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Transfer Respondents to Your Own Prospecting List |
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The whole idea behind TA's email list is to have you prospect in
it until the members of that list "raise their hand" indicating
they have interest in your product and service. When they reveal
themselves to you you need to transfer them to your own in-house
prospect list to follow up with them until they "buy" or say
"no". TA's job is to constantly add new names to the big TA
membership list for the vendor to "fish" in. |
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2. Vendor directory listings
TA is constantly refining the categories and sub-categories of
its vendor directories.
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Confirm vendor directory listings are correct |
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Check that listing is correct under all categories and that new
major or minor categories are suggested to TA as are appropriate
to the evolving industry.
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Confirm vendor's "TA index" page is correct |
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The vendor name on any directory links to the TA index page that
TA creates for the vendor. Double check that all information on
this page is correct and that it presents the vendor properly. |
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3. Annual "Members Choice" Awards campaigning
From November through February every year TA conducts
nominations and balloting for it's annual "Members Choice"
awards. These awards distinguish the best performing vendors in
all vendor categories and sub-categories.
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Confirm that vendor has been nominated into proper categories |
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The categories of the "Members Choice" awards are the same as
the vendor directory. Be sure that one of your distributors goes
to www.TAvote.com and
follows the directions to vote you into the appropriate
categories. Voting closes at the end of February and annual
Members Choice winners and runners up in each category are
announced at Virgo's Spring "Channel Partners" trade show in Las
Vegas.
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"Get out the vote" |
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It's easy to get nominated but it's hard to win. TA really
inspects every vote per the voting procedures posted at
www.TAvote.com. Contact all
your agents and distributors and ask them to go to
www.TAvote.com and vote for
you. |
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4. Vendor testimonial postings
After the "Members Choice" voting is done in February, TA will
continue to keep track of and report on which vendors are doing
the best jobs for their customers and agents as measured by the
number of testimonials submitted to TA per the instructions
published at
www.TAtestimonial.com. New testimonials and links to
previously submitted testimonials will be published weekly on
TA's weekly email newsletter.
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Solicit agent managers to secure agents testimonials |
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Ask agents and customers to submit testimonials via the
instructions posted at
www.TAtestimonial.com.
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Solicit agent managers to secure customer testimonials |
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5. Actively participate in TA webinars and other
"content events"
Visit
www.HowToSellTelecom.com to view annual calendar of TA
recorded, on-demand webinars and "content events" that are
scheduled for the year.
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Volunteer to get extra exposure for your program by paneling a
webinar |
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TA moderates most webinars but invites knowledgeable vendors to
contribute objective content to all webinars as expert
panelists. Submit content to any webinar by following the
instructions at
www.TalkToTA.com.
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Suggest and/or write and moderate webinars not listed but needed |
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6. Access available channel partner prospecting
lists
TA maintains multiple prospective channel partner lists for the
use of TA vendors.
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Ask
TA which lists are available for telemarketing or mailing |
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7. TA customized program consulting
When new vendor members join TA and then not less than annually
TA will meet with channel program directors to discuss a
customized annual plan so that vendor is knowledgeable about all
TA vendor benefits and that TA is knowledgeable about vendor
program benefits.
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Meet with TA consultants annually or more often to ensure
success |
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