|
|
 Help
Pick the
Best Providers of
"White Label
Conference Calling" |
 Posted
10/28/10 By Dan
Baldwin, TA Executive
Director, 951-251-5155 email
As many of TA's 3,800 members are
seriously investigating offering "white label"
audio and web conference calling to their
existing base of customers and future prospects,
TA took it upon ourselves to investigate which
of TA's vendor members provided the best white
or private label audio and web conference
calling solution that TA's members could "put
their name on".
 Why offer white label
conferencing in the first place?
Good question. Most telecom
agents and channel partners only know the "sell
someone else's solution and earn a commission"
model. That makes sense when selling complicated
dial-tone solutions like local voice to new
customers with risky credit profiles.
Conferencing minutes are pretty easy to
understand though. There's only a single type of
minute and the billing could not be easier. Buy
low, sell high(er) and keep the spread as your
profit.
Also, the beauty of conferencing is that the
churn rate is fairly low as active conferencing
clients really don't want to switch to new
dial-in numbers or web conferencing interfaces
unless there's a serious incentive.
So with decent margins, low church and almost no
maintenance, many telecom agents equipment VARs
("value added resellers") with a stable base of
existing customers ask, "Why turn control of my
customer's conference margin over to a carrier
who might one day cut me off?"
Own the Customer, Own the Growth
Audio and web conferencing are great products
that produces their own natural growth when
conference participants say to themselves later,
"I want to use that conference service for my
own company." do they call and ask the
conference moderator for a referral or do they
simply go the the conference portal they were on
and sign up for a test account?
For telecom agents, channel partners and VARs to
capture the conference customer growth that they
are creating through their own conference
customers it's imperative that they use a white
or private labeled solution that ensures that
they get credit for any new customers that sign
up.
So Which White Label Solutions & How Does an
Agent, Partner or VAR Decide?
TA invited our vendor members who provide white
label audio and web conference solutions to a
"solution shootout" to let our members hear from
the vendors directly which offered the solution
most appropriate for the TA member and their
customer base. Each vendor was given 25 minutes
to show why their solution was the best.
Click the following three images to view the
three vendor presentations to see which is right
for your situation
 So
Who's "The Best"? Who Won the "Shootout"?
We asked that each shooter's
presentations address the following questions
that are of greatest interest to TA members
considering white or private label audio and web conference
options.
1.
Is the program pure resale, co-labeled with
a buy rate or something else?
2.
What are the billing options for the agent?
Do they pre-buy their minutes or seats or do
you carry them for 30 days?
3.
What collection or billing assistance, if
any, do you offer the agent? Auto credit
card, bill stuffing, etc.
4.
What customized sales and marketing
assistance, if any, do you offer the agent?
Custom DIDs, websites, PDF, etc.
5.
What sort of agents with what sort of
customer bases are best suited to a white
label conference program?
6.
To your knowledge, how is your white label
program (or company overall) better or
different that other programs an agent can
choose from?
Normally TA calls on the best
category agents to sit on a judges panel to
choose the shootout winners but this was TA's
first shootout and we did not have a chance to
empanel judges prior to the recording. So now we
are going to call on the best conferencing
agents in TA's 3,800 members to watch these
three presentations and send us their thoughts
to be published here.
Email in Your Vote and Get Listed Here as a
Conferencing Subject Matter Expert
If you'd like to have TA recognize you as one of
the best audio and web conferencing
agents in the country please watch these three
white labeled conferencing presentations and
then email a review to
Dan@TelecomAssociation.com that addresses
the following:
A. Which presenting vendor did the best job of
addressing the six questions above?
B. Which presenting vendor would you select if:
1. You had a base of 200 customers and you
wanted to screen them all for conferencing?
2. You were going to sell conferencing full time
to new business customers?
3. You wanted the fullest spectrum of audio, web
and video conferencing options available for
your customers?
C. Who won the shootout? Who won second place?
TA's Conferencing Subject Matter
Experts Opinions
TA member opinions will be posted
here
If you're a TA vendor member with a white label
or conference resale solution and would like to
be added to this presentation list please
contact Dan Baldwin at
Dan@TelecomAssociation.com or call Dan at
951-251-5155.
To review updated information please visit
www.FirstFridayConferenceCall.com
|
|
|
|
|
|
|
|
|
This email produced & sent by
TA
Telecom Association, Inc. 31500 Grape
Street #3-307 Lake Elsinore, CA
www.FirstFridayConferenceCall.com |
|
|
|
