CASE STUDY DETAILS

Telecom agent _________ won a new ________ per month customer last month with the help of ABC Telecom.

Customer Situation:  Description of customer situation

Competitive Analysis:  Which other vendors were involved

Agent Analysis:  How the agent initially viewed his options

ABC Telecom Suggestion:  What ABC recommended

Customer & Agent Outcome:  What happened

Summary:  Description of how ABC helped agent win the business

News

Meet ABC Telecom on Telecom Talk Radio  Date

ABC Telecom's New Product/Service Release Details  Date

ABC Telecom's Fall Price/Commission Promotion Details  Date

TAA Introduces ABC Telecom  Date

PROGRAM OVERVIEW

Telecom Services Provided by ABC Telecom 

• Service 1
• Service 2
• Service 3
• Service 4
• Service 5
• Service 6
• Service 4
• Service 8
• Service 9

Top 10 Reasons Agents Choose Motion Telecom

1. Reason 1
2. Reason 2
3. Reason 3
4. Reason 4
5. Reason 5
6. Reason 6
7. Reason 7
8. Reason 8
9. Reason 9
10. Reason 10

 ABC Telecom Profile

• Corporate - Who owns, how big, how old, etc.
  
• Agent Program - How long, how many, versus other channels, etc.

AGENT CONTACT INFORMATION

Jack Black, Director of Agent Sales  800-555-1212  ABCtelecom.com  

ABC Telecom
123 Telecom Steet
Everywhere, USA  12345

TAA REVIEW of ABC TELECOM

by Dan Baldwin, TAA Founder & Editor-at-Large, Fall 2003

Three paragraph review of ABC's programs, competitive positioning, etc. based on TAA interview with vendor.