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TA's professional development program is its most important program as it's all the competitive "how to do it better" info or "secret sauce" TA has to share that earns our members and vendors higher profits. 

TA actually got its start back in 1995 when TA's first 87 complimentary members joined TA in response to a classified ad we placed in an industry trade magazine that stated, "Join the association for telecom agents and get the training outlines that show you how to sell value over price." It was TA's effort to slow the erosion of long distance pricing when some agents started selling business long distance service at 10 cents per  minute when there were still plenty of business customers happy to pay 15 cents per minute.

Fast forward to 2010 and TA's still distributing content designed to help our members and vendors maximize profitability by selling value over price. TA's professional development content is delivered via online webinars, on-demand videos and PDF reports. All TA secret sauce is "value priced" in that it will earn you more than the cost to buy. Some content is sponsored by TA vendors such that it is available to TA members at no charge.

Following is a list of planned TA webinars and reports for 2010. Webinar and report registration information is emailed to all registered TA members. To make sure you get your webinar or report invitation please join TA as a complimentary member at www.TAjoin.com.

TA vendors may sponsor any of TA's webinars or reports to get a list of TA members accessing the sponsored report. For sponsorship information please contact Dan Baldwin at Dan@TelecomAssociation.com or call 951-251-5155.

2010 Scheduled Webinars and Reports

The following TA webinars or reports are planned to be published on the dates indicated below. All content is written or moderated by TA Executive Director Dan Baldwin. Panelists and content contributors include TA member subject matter experts ("SMEs"), qualified vendor executives, TA members and other invited guests. If you would like to sponsor content, contribute content, present content or suggest content titles, please contact Dan Baldwin at 951-251-5155 or Dan@TelecomAssocaition.com.


Top 10 "Opportunities and Threats" in 2010   1/12/2009

This piece will detail all the new opportunities to beat competitors in 2010 as well as the top threats from new competitors. The information comes from scores of interviews conducted with business technology industry opinion leaders over the past year. This content piece will provide a check list that attendees can use to sidestep threats and pursue opportunities.

Cost Effective Lead Generation in 2010  1/19/2009

This course will provide specific "off the record" techniques that are being used in 2010 to generate warm, countable leads through Internet, social media and telemarketing and other marketing techniques. The course will provide specific "cheat sheets" so course attendees will be able to replicate the lead generation techniques on their own.


January 26. Master Agency Review for 2010

This course reviews the strengths and weaknesses of all the TA vendor master agents and explains what they're doing different in 2010. This course will help attendees understand which master agent's "personality" is best suited to the attendee. As many subagents use multiple master agents, the course will also describe which master agents seem the most complimentary to one another. Attendees will have access to "off the record" contact with one another to trade notes about their experience with one master agent or another.



XX. Selling Telecom to the SMB Market Through IT MSPs in 2010

This course will feature SMB (10 - 150 seats) managed service provider ("MSP") industry executives with expertise in distributing technology solutions through IT VARs that serve the SMB market. The course will provide specific training as to how to successfully work with IT VARs and MSPs that work the SMB market. The course will also team trained attendees with interconnects and VARs they can work with in their area.

XX. Selling Telecom to the Mid-Market Through Interconnects and IT VARs in 2010

This course will feature mid-market (150 - 500 seats) industry executives with expertise in distributing technology solutions through interconnects and IT VARs. The course will provide specific training as to how to successfully work with interconnects and IT VARs. The course will also team trained attendees with interconnects and VARs they can work with in their area.

XX. Selling Telecom to the Enterprise and Government Markets in 2010

This course will feature industry executives with expertise in distributing technology and managed services solutions to the government/enterprise market (500+ seats). The course will provide specific insights as to how to get in the door with these big customers by providing solutions to new problems.

XX. How to Add IT Managed Services or Become a MSP

This course will feature industry executives with expertise in distributing IT managed service provider solutions to business customers. This course is specifically tailored for telecom solutions providers with an existing base of customers that want to add managed services to be come a "single source" business technology solutions provider for their existing business customers. The course will cover the pros and cons of different paths to MSP proficiency. The course will also review the strengths and weaknesses of the different MSP vendors that provide the needed MSP solutions that will be distributed.

XX. How to Add SEO and Lead Generation Services

This course will feature industry executives with expertise in providing search engine optimization ("SEO") and lead generation services to small businesses. This course is specifically tailored for telecom solutions providers that want to offer SEO solutions as a loss leader to generate leads for their telecom solutions or that want to generate additional SEO revenue.

XX. How to Add Merchant (VISA/Master Card) Services

This course will feature industry executives with expertise in providing payment and merchant services to small businesses. This course is specifically tailored for telecom solutions providers that have access to large numbers of retail customers or customers that process large volumes of Visa/Master Card payments.

XX. Maximizing Collaboration (Conferencing) Revenue

This course will feature industry executives with expertise in distributing audio, web and video conferencing solutions. This course is specifically tailored for telecom solutions providers that have access to large numbers of retail customers or customers that process large volumes of Visa/Master Card payments.


XX. Reseller Shoot-Out

XX. CLEC Shoot-Out

XX. How to Add SIP Trunks & Vendor Comparison

XX. Hosted VoIP Comparisons

XX. IP-PBX Shoot-Out

XX. HaaS Opportunity Review

XX. SaaS/Business Apps. Opportunity Review

XX. How to Add TEM Solutions

XX. Circuit Quoting Solutions

XX. Customer Relationship Management ("CRM") Solutions

XX. Deciding What to Sell: Where's the best opportunity & highest margin?

XX. Legal Checklist - When to Call a Lawyer

XX. 2010 Agency Case Study