FOR IMMEDIATE RELEASE
EarthLink(R) Launches National Master Channel Partner Program, Recruits Industry Veteran Shirley Ah Sing
ATLANTA, GA - July 19, 2012 - EarthLink, Inc. (NASDAQ: ELNK), a leading IT services and communications provider, today announced the launch of its new National Master Program headed by Sherri Turpin, Vice President of Channel Strategy. With a dedicated and experienced team to run the program, EarthLink's new National Master Program breaks new ground for the company by recruiting key personnel with a concrete understanding of the National Masters' unique business models and value propositions and by aligning resources to help EarthLink become a primary solutions provider for these organizations.
"Sherri Turpin joined us last fall to create an industry-leading program that maximizes synergies with our strategic National Master Partners and aligns our dedicated channel resources to the nationwide Sales Partners supported by these valued organizations," said J.R. Cook, Vice President of Channel Partners. "Now with the official launch of this program, I am also pleased to announce that Shirley Ah Sing has joined EarthLink to assist Sherri. She is a major talent and a clear reflection of our commitment to this important program."
Formerly with XO Communications, channel veteran Shirley Ah Sing will work with Turpin as a key contributor on program execution and development. Ah Sing brings more than 25 years of channel experience, as well as business acumen well-respected in the industry.
"Shirley has perfected the leadership role as consultant to the Masters and aligns with them for maximum scale. She identifies how to go to market with strategic partners within the Masters' portfolio and enables them to leverage the products that best suit their business plan," commented Sherri Turpin, Vice President of Channel Strategy. "Her ability to gain mindshare is what separates her from her peers, and I envision her changing the game by leveraging her skill set and thinking."
Partners continually seek improved efficiency in an increasingly competitive marketplace, and EarthLink's National Master Program addresses that need by offering the right tools, motivations and Partner relationships. The program will work to ensure that EarthLink Business(R) solutions are consistently included in select National Masters' proposals. This strategy will ultimately provide success because it builds a coherent framework that unites marketing and sales efforts in a collaborative environment, bridging between EarthLink's Channel Managers, the Master Partners, and the Sales Partners that work for the Master. The desired end-result is growing revenue for the Master Partner, the Sales Partner, and EarthLink.
EarthLink, Inc. (NASDAQ: ELNK) is a leading IT services and communications provider to more than 150,000 businesses and one million consumers nationwide. EarthLink empowers customers with managed services including cloud computing, managed and private cloud, andvirtualization services such as managed hosting and cloud workspace. EarthLink also offers a robust portfolio of IT security, application hosting, colocation and IT support services. The company operates an extensive network spanning 28,800 route fiber miles with 90 metro fiber rings and 4 secure data centers providing ubiquitous nationwide data and voice IP servicecoverage across more than 90 percent of the country. Founded in 1994, EarthLink's award-winning reputation for outstanding service and product innovation is supported by an experienced team of professionals focused on best-in-class customer care. For more information, visit EarthLink's website at www.earthlink.net.
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