Hudson Street Networks "20 Questions" Interview

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1.  What are the "Top 10" services you would like agents or resellers to distribute to end-users?

Hudson Street's Automated TPV solution offers a low-cost alternative to a live voice agent while ensuring compliance with both FCC and State PUC Third Party Verification requirements. Our IVR systems feature intuitive scripting to automatically ensure the correct questions are asked, and the needed data is captured. There is 100% consistency in questions asked which translates into a program transaction completion rate of 99%. Our custom IVR solutions enable our customers to easily opt-out to a live agent at any time if they require personal attention.

Our Customer Service application allows our clients to decrease their customer service costs by automating many processes that traditionally are handled by live customer service reps. Professionally recorded scripts, logical call flows, and the ability to communicate with any database, allows HSN to provide quality customer service solutions at a fraction of the traditional cost. In the case of calling card companies, this means more effectively managing credit guidelines, providing immediate credit approvals & recharge, extracting valuable information from callers and increasing customer service coverage to 24/7…all while improving the customer service experience for the end user!

HSN operates a robust Interactive Voice Response (“IVR”) platform which, combined with our state of the art switching facility, provides customers with a unique and effective solution for a variety of customer service, telemarketing and financial transaction applications. Additionally, our platforms tremendous flexibility, allows us to provide customized solutions at a fraction of the usual cost of development.

With years of experience in the Prepaid Calling Card industry, HSN has developed unique, logic driven, proprietary software to manage all aspects of the calling card application, including margin analysis, least cost and capacity based routing, PIN authentication, rate & code entry, as well as fraud detection. Combined with our state of the art switching platform, HSN provides a complete turn key solution for calling card distributors, including card design, customer service and ecommerce site design & hosting. This product suite enables service providers to offer superior calling card services to its end customers, without incurring large up front capital costs.

 HSN’s hosted Prepaid Calling Card services are supported by an extensive suite of management & financial tools to help our providers maximize profits and control costs. HSN’s impressive menu of web based reports & tools include rate & code entry, trouble ticket reporting, automated routing, Automated Customer Service, call detail reports, billing information, account management, PIN generation and much, much more.

HSN operates a dynamic applications based softswitch at 60 Hudson Street, New York USA, known as the premier carrier hotel in the world. Our switch facility offers customers a carrier-grade virtual partition allowing for the rapid deployment of direct VoIP interconnections to a large selection of gateways, gatekeepers, softswitches, and session border controllers, in addition to TDM interconnection to hundreds of International telecommunications carriers…plus our full suite of hosted services including:

• Capacity Management
• 24/7 network monitoring
• Billing
• Financial Management tools
• Routing and Quality Control reports

HSN’s full compliment of web based tools allow our clients to manage their routes and customers by providing real time access to call detail reports, billing information, ASR/ACD reports, dynamic routing options and rate & code management.

  • Voice Portal Services

HSN’s Portal Citi is the pioneer and leader in the creation of new revenue opportunities within the telephony world by providing audio advertising solutions for the next generation of phone-based and Internet telephony services. HSN’s Portal Citi has created a new advertising medium by delivering target customers to advertisers using our interactive voice portal. Telecom companies can finally cash in on their large customer databases, by offering each caller a chance to take part in surveys, hear their horoscope, win prizes, take advantage of discount offers and much much more, through HSN's interactive portal.

 Telecom companies are paid a flat rate per minute for each call that opts in from their network. It’s a simple model, no need to manage and administrate the numerous complexities of both the required IT and advertising program success rates 

Our Portal Citi tracking system provides our telecom carrier customers with real time information on payout amounts based on the number of total minutes sent to the HSN interactive voice portal.         

2.  What type of end-users do you want the agents to sell to and are these the type of end-users you've had the most success with?

End users consist of:

  • Companies who use Third Party Verification services (telecom, gas & oil, & basically anyone selling over the phone or internet)
     

  • Companies currently using “live” operators to provide their customer service function
     

  • Any company looking to automate their inbound or outbound calling (customer service, account inquiries, outbound marketing calls, outbound “alert” calls, political campaigns)
     

  • Pre Paid and Post Paid local & long distance providers

3.  Who are your primary competitors for these services to these end-users (against whom will your distributors be competing) and how is your service better, similar or worse than your primary competitors (what "pitch" or "angle" will agent find most effective)? 

  • voice recording companies
     

  • Call centers

4.  What are the "Top 10" reasons end-users choose your services?

  • Reduce cost
     

  • Efficiency through automation
     

  • Customization
     

  • Quality & Support
     

  • Access to “real time” reporting
     

  • Years of experience

5.  What type of agents or resellers are you looking to recruit and are these the types of agents or resellers that have had the most success selling your service to end-users?

  • Anyone who has “C-level” contacts within companies can and have
    been successful agents. Many of our services are of an “out source” nature, and appeal primarily to CEO’s and CFO’s

6.  Who are your primary competitors for these agents (who else can the agent represent to offer similar services to end-users) and how is your agent program better, similar or worse than your primary competitor's agent program (why would an agent choose you over them)? 

  • Our services are somewhat unique, as they are customizable. Agents choose us because we ask only for an introduction and have high closing ratios. Payouts are generous and continue for the life of the program

7.  What are the "Top 10" reasons agents or resellers distribute your service?

  • We fill a niche that they normally can’t service
     

  • High monthly residuals
     

  • Limited investment of time upfront
     

  • No need to become “expert” with regard to our services

8.  What is the geography of your marketplace for agents & end-users?

  • Global

9.  Please describe in detail the process required for agent signup, order provisioning & commission payment.

  • Agent simply needs to sign an agreement with HSN and provide us “C-Level” contacts. Make the initial introduction and assist in moving the sales process along when needed. HSN will handle all order processing and provisioning of service

10.  How do you handle "gotchas" like credit approval, order rejects, TPV, etc?

  • Since we provide a hosted service, or credit guidelines can be much more relaxed than in the classic wholesale or enterprise environment
     

  • Since our services are customizable, we have no “rejects”

11.  Do you run retail pricing or agent commission promotions?

  • We have found that agent promos along with “special offers’ to the customer work best

12.  Any significant program changes coming up in the future?

  • We continue to develop our services based on feedback from our agents

13.  How are the end-users supported after the sale?

  • 24/7 customer service center
     

  • Escalation procedures

14.  How are agents supported after signup?

  • Agents are provided their own web portal, from which to view usage reports, commission reports, accounts receivable, etc……

15.  What other sales channels are you using to solicit customers?

  • none

16.  Biography of company, owners, executives agent support staff?

 


 



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