Dear Valued TA Vendors,
TA has created a blog at
www.TAvendorNews.com just for you, our
valued TA vendor. Please bookmark the page
and check it often so you won't miss any
important updates. Better yet,
click here now to subscribe to
important vendor program updates.
Following is one of many important
TA Vendor News updates you need to know
about.
To bring more attention to our vendors'
email blast weekly headlines, beginning in
January 2011, TA is changing the format of
our weekly email newsletter that is sent to
TA's 3,500+ complimentary members.
Click here or the following link to see
what our weekly email newsletter used to
look like:
http://www.managedvoiceanddatanews.com/2010/101209/index.htm.
Click here or the following link to see
how we've changed our weekly email
newsletter:
http://www.weeklybusinessphonedeals.com.
As you can see, we've removed the TA blog
post summaries from the middle of the
newsletter that distracted from the vendor
headlines. We've also renamed the
weekly newsletter to focus on the vendor
news. While "Weekly Business Phone
Deals" might seem a bit too salesy, it's
specifically designed to maximize email
opens as well as pull search engine traffic.
(A lot more Googler's type in "business
phone" then they do "TA Newsletter".)
We are keeping our
"Managed Voice and Data" publication
with all the blog posts, but we're going to
distribute it as a 'monthly'.
................ ACTION ITEMS
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As a TA vendor, here's what you need to
take note of:
-
On a monthly basis please email
Kathleen your email headlines and
blasts for the coming month or so.
She'll put all of them in weekly
rotation as you direct. Please
let her know which ONE headline and
blast you want in the MONTHLY
newsletter.
-
Premier TA vendors will still
get their 150 pixel button logo in
the monthly newsletter.
Premier vendors will also get
a 550 x 75 pixel banner in the new
weekly newsletter format.
Please email a 550 x 75 pixel banner
(JPG, PNG or GIF only) to Kathleen.
-
As you can see by clicking around
the links at the top of
www.weeklybusinessphonedeals.com,
this weekly newsletter supports and
compliments TA's blog at
www.BestPhoneVendors.com which
is our new TA vendor directory for
2011. (You'll see we cleverly
converted all the 2010 Members
Choice Award input we collected.)
We're still in the process of
completing all the directory pages
to reflect the final voting of the
2010 awards. If you see any
errors, please let us know.
In addition to housing our 2011 TA
vendor directory, you can see that
www.BestPhoneVendors.com also
accommodates blog posting with
comments. The blog posts are
generally done by me to promote and
support your weekly email blasts.
If you have a NEW blast, please be
sure & bring it to my attention so I
can write a blog post about it.
-
Our monthly
www.ManagedVoiceAndData.com
email newsletter compliments our
www.SellingTelecom.com blog.
The blogging that goes on here is
more vendor neutral, but can still
mention you in the blogs.
Please follow both our weekly and
monthly publications to learn the
editorial flavor of each and then
let me know how you want to be
included in each.
I know this is a lot of new information to
absorb, but TA's very excited to be able to
include our valued vendors in these new
online publications that are optimized to
social media and online search to showcase
our vendor's best value propositions to all
of TA's 3,800 members.
Sincerely,
Dan Baldwin
Dan Baldwin
Executive Director
www.TelecomAssociation.com
951-251-5155