Join Us at the XO Seminar - Telecom Marketing 101: Planning for Profits

While you're at the Channel Partners Conference & Expo...

Spend a couple of hours with industry expert Steve Shepard, founder of Shepard Communications Group, and learn how to boost your telecom sales with a well-planned marketing strategy. This interactive workshop will provide participants with a detailed understanding of the science, art and craft of effective telecom marketing.

Attendees will learn about:

• The major forces shaping the telecommunications industry today
• The role and value of marketing in your company
• The process for developing a marketing strategy
• The importance of gathering intelligence
• Product marketing strategies
• The very important differences (and similarities) between consumer and enterprise marketing
• Plus much more